Brand Strategist, Creative Storyteller, Problem Solver
I’m so happy that you’re here.
My professional and academic journeys are shaped by my relentless curiosity to learn. I began my collegiate journey at NYU’s Gallatin School of Individualized Study, where students create their own academic trajectories. Here, I coined my concentration as “The Influence of Advertising: The Hidden Semiotics Within Media and Culture.” Gallatin allowed me to embrace my interests while fostering my critical thinking skills to better understand how society creates and consumes media. NYU’s curriculum helped me see how historical, cultural, and social contexts affect our actions and decision making. I have now followed my deep passion for advertising and culture to Boston University's College of Communication, where I’m pursuing my Master’s of Science in Advertising. In this program I am learning to adapt my critical thinking skills and conceptual understanding of advertising theory into applicable industry know-how.
I’m looking forward to a career at the intersection of strategic problem solving and creativity and to be a part of something that challenges and shapes culture. My academic, professional, and athletic experiences have taught me that collaboration and purpose are the foundation of meaningful work, and that is the essence I hope to bring to every environment I enter.
Please reach out to me. I’d love to chat!
jesstonthat@gmail.com
(978) 810-5505
Education
Boston University
Sept 2025 - Dec 2026
Master of Science in Advertising
Grade: 4.0/4.0
Relevant Coursework: Advertising Strategy and Consumer Insights, Advertising Management, Design Strategy
New York University
Sept 2022 - May 2025
Cum Laude, Grade: 3.89/4.0
Relevant Coursework: Brand Strategy and Planning, Consumer Behavior, Digital Business Strategy
Honors: Cum Laude, UAA All Academic (3x), Dean’s List (6x)
Activities:Varsity Soccer (3 years), Student Athlete Advisory Council — Vice President of Communications
Bachelor of Arts in Media Studies
Experience
Altuzarra
Jan 2025 - May 2025
Directed content strategy and events for the 2025 New York Fashion Week Show, reaching a 1M+ audience across Instagram, Google, and TikTok, resulting in increased buzz and 6.5K more impressions than 2024 show
Developed 5+ promotional teaser videos and 20+ digital assets per week, enhancing social engagement, strengthening brand identity across numerous platforms
Created 15+ cohesive brand integrations, outlining partnership potential and new activations to strategically alignwith various Fortune 500 companies, enhancing Altuzarra’s credibility within luxury channels
Digital Marketing Intern
Cellhub
May 2025 - Oct 2025
Spearheaded strategy and creative execution for T-Mobile’s 5G Connected Laptop campaign, generating over 2M+ impressions through social and web enablement, resulting in boosted sales for T-Mobile and subsidiaries
Produced branded sales enablement kits and partner decks to personalize and streamline campaign messaging across 10+ T-Mobile subsidiaries over 5 weeks
Initiated data-driven analysis to uncover campaign insights that optimized performance across digital channels and strengthened sales impact
Strategic Marketing Intern
Blue Mantis
May 2023 - Sept 2024
Guided a full-scale corporate rebrand for a billion-dollar regional VAR, ensuring visual and verbal consistency across internal and client-facing materials, ensuring consistent realignment with existing clients
Pitched and redesigned company newsletter to boost engagement, fostering community across 300+ employees
Engineered web designs and UI mockups for the Cyber Security’s internal application, creating a seamless user interface to prototype and support future clients
Marketing and Creative Intern
Skills
Technical
Fluent in Adobe Creative Suite, Microsoft Excel, Python, SQL, Microsoft PowerPoint, Google Analytics,
Core Competencies
Brand Development, Campaign Strategy, Consumer Insights, Visual Storytelling
Things I <3